Tuesday, April 3, 2007

BitTorrent Inc. Introduces Ad-Supported Downloads

BitTorrent Inc. is experimenting with alternatives to paid downloads on their Entertainment Network, and is now experimenting with advertising supported downloads. Instead of paying for a download, BitTorrent’s customers now see ads before and after watching an episode.

DRM-free and ad supported downloads are the future, and one of the only business models that will be able to compete with pirated content. It’s good to see that BitTorrent Inc. is realizing this, they are moving in the right direction."

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